Our Approach

Our approach is defined by our vision to demonstrate the beauty of Islam through the knowledge and example of all Muslims. It is borne out of the understanding that change comes firstly from within the individual, up into the community and that ultimately, change amongst many communities joins up to affect the whole of humanity. Consequently, our aim is to launch products and services which promote beneficial change at an individual level and allow the positive effects of our intervention filter out across communities to create valuable and lasting change insha’Allah.

Mercy Mission recognises that in order to launch the most effective initiatives, we need to build strong and cohesive teams of talented and dedicated professionals who share our vision and actively wish to use their skills to help achieve it. Our professional approach is integral to the way in which we operate and will allow Muslims with every talent or skill, be it graphic design, accounting, teaching or anything else to actively participate in establishing good works that benefit the whole community.

We hope that our approach will complement and enhance the efforts of the numerous individuals and Islamic organisations that are already working in this field for the benefit of humanity.